Skip to main content

Making sports blogging pay: 1 for 2 ain't bad

This summer I set a goal for myself of completing and marketing two products for hockey readers, as a step towards turning what has been a longtime hobby into something which might provide at least some kind of significant supplementary income. Well, here we are at the start of the 2011-2012 NHL season, and while I fell short of the goal, I am encouraged by what I did achieve, and the prospects I see going forward.

I think I've finally passed the first milestone, which was to bring in more money from writing about hockey and the Nashville Predators than I would by scrubbing toilets at their games (4 hours per game, minimum wage, 40-50 games a year depending on playoffs... do the math), so that's something.

For the first product, I was able to record a partial success, because while I didn't complete a full commercial product there, I was able to publish a fantasy hockey draft strategy eBook which I made freely available over at HockeyGearHQ.com, asking only that people sign up for the email newsletter there in return. The responses from readers were very positive, and it's something that I plan on revising and fleshing out further for 2012. Rather than attempt to provide insight and analysis on the entire league, the focus of that eBook is a method I've developed which helps ensure that your fantasy hockey cheat sheet is prioritized properly for the scoring categories used in each individual fantasy league. It's something different than what I've seen elsewhere, so I was glad to provide something of value to fantasy hockey managers.

The second product pretty much died on the launch pad, but is something I may want to attempt again in the future, so I'll keep that one under my hat. ;)

What is encouraging, however, is the direction which both On The Forecheck and Hockey Gear HQ are taking this fall. OTF was recently named Writer's Choice for Best Sports Blog in Nashville, a real feather in our cap, and Hockey Gear HQ is experiencing solid growth on a number of important fronts (traffic, newsletter subscribers, revenue, etc.). Oddly enough, even though Hockey Gear HQ was slapped together using my horrifyingly awful design skills, it's actually brought in almost as much revenue in 2011 as OTF. Again, it's about providing real value to readers, with the basic idea being to help people find the best deals on the hockey equipment and accessories that they're interested in. Hockey Gear HQ is very much a learn-on-the-fly endeavor on my part, because the style of writing required to do that type of site is quite different than at OTF, so it's a work in progress - but the sprouts are coming up.

The immediate future is all about covering the Nashville Predators season over at OTF, and getting ready for the holiday season at Hockey Gear HQ. I'm really looking forward to testing out a new Easton Stealth RS composite stick which recently landed on my doorstep, so that will be the next hockey equipment review there. If it's as good or better than the Easton EQ50 I tried last season, that'll be a thrill.

Popular posts from this blog

My goals for 2011: Make sports blogging pay off

In my never-ending quest to figure out a model for making what is currently my hobby & passion into something bringing in at least a side income, I've decided to set a couple goals for myself to complete during the rest of 2011. Simply put, I plan to publish two products over the next few months, which I hope will provide real value to hockey fans, and that they'll be willing to pay for. Will it succeed? Will it fail? The only way to know is to put my nose to the grindstone and get these two things done (I'll keep the details under my hat for now). The important thing to note is that these efforts are in addition to anything I'm doing over at OTF . Taking away what we're doing over there and asking people to pay for it is a surefire lose-lose all the way around, because if there's anything we've learned over the last few years, it's that people love to read about sports, but only for free. I'm also optimistic about Hockey Gea...

My Letter To Gary

Dear Mr. Bettman, When the announcement was made a few weeks ago that Jim Balsillie had entered into an agreement to purchase the Nashville Predators, speculation immediately began that a relocation to South Ontario would come in short order, and many hockey fans in the Nashville area jumped to the conclusion that we'd see a "Major League" scenario, whereby the new owner would deliberately undermine local support of the team so as to trigger the escape clause in the team's arena lease. As for myself, I decided to give Mr. Balsillie the benefit of the doubt - surely as a lifelong hockey fan and player, he wouldn't do such a thing after acquiring one of the best young teams in the game, with the Stanley Cup potentially within reach. I've waited and watched over recent weeks, and was initially encouraged by Balsillie's promise to field a competitive team, giving GM David Poile an ample budget to put together the best team possible. His legal representative ...

Cheer up, it's the holidays...

Why is it that various media outlets continue trying to put their own spin on the "what's wrong with the NHL" story? Our latest example comes from The Hockey News , in a piece by Jay Greenburg entitled, "Excitement Level On The Decline." Take the opening sentence: Attendance is down and yet still up from before the lockout, leaving it arguable whether buildings in New Jersey and Florida are half-full or half empty. It's no surprise that attendance is down from last season, particularly if you compare the first half of 2005-06 to the first half of this year. Coming out of the lockout, there were legions of fans starved to see the on-ice product, particularly in light of the massive rule changes. This year is more indicative of business as usual, so the fact that the league is above pre-lockout levels is a positive. Toss in the projection that overall revenues are increasing despite a 1% decrease in attendance, and I'd say that paying fans have come back ...