Skip to main content

My goals for 2011: Make sports blogging pay off

In my never-ending quest to figure out a model for making what is currently my hobby & passion into something bringing in at least a side income, I've decided to set a couple goals for myself to complete during the rest of 2011.

Simply put, I plan to publish two products over the next few months, which I hope will provide real value to hockey fans, and that they'll be willing to pay for.

Will it succeed? Will it fail?

The only way to know is to put my nose to the grindstone and get these two things done (I'll keep the details under my hat for now).

The important thing to note is that these efforts are in addition to anything I'm doing over at OTF. Taking away what we're doing over there and asking people to pay for it is a surefire lose-lose all the way around, because if there's anything we've learned over the last few years, it's that people love to read about sports, but only for free.

I'm also optimistic about Hockey Gear HQ, as I've had some early success there and see the potential to talk specifically about hockey equipment and apparel over there, in a more straightforward blogging/marketing environment.

In short, if I've going to turn this thing into a secondary career, I doubt there's one magic bullet that will get it done.

On a related note, Ben Koo of Bloguin had an insightful post on the latest developments in the world of online sports journalism, which features a panel discussion at Google that's also worth your time...

Popular posts from this blog

How I'm Trying To Make Money Sports Blogging

To kick off this series of articles general sports-blogging articles here at OTF Classic, I think it's best to start with a comment that Brad left here last week, after I shared my goals for 2012, which include specific revenue targets:
I considered diving into the world of internet marketing myself, but I felt that my friends would hate me for bugging them about stuff. I mean, it's pretty low-risk high-reward, so it's tempting. I wouldn't mind reading about tips on how to maximize impact of blogging in general to make it a legitimate income source. Trying to make money at sports blogging can be a very touchy subject - for the vast majority of us, this is an activity we pursue to both exercise our creativity and share our love of the game, whether it's hockey, football, badminton, whatever, with fellow fans. Mixing that personal conversation with a commercial message can turn people off, especially if it becomes too intrusive for the reader.

It's not unreasonabl…

Canadian Baloney, starring James Mirtle

A tireless refrain from the Canadian media is that Nashville is an absolute failure as a hockey market, and failing to move the team north of the border is an exercise in folly by the NHL.

Our latest exhibit comes from James Mirtle, usually one of the more thoughtful hockey bloggers extant:
But Nashville, quite simply, has proven it cannot sustain an NHL hockey team. Even with the lowest ticket prices in the entire league (I know: I've looked into flying there for a game or two) and a ridiculously forgiving arena lease, the team has had attendance issues despite having one of the best records in the league.

It's not a matter of Canadians not wanting teams in the southern U.S.; I've argued time and again in favour of teams like Dallas and Tampa Bay that have supported their teams and really brought something to the table in terms of bringing news fans and new energy to the game. That's a good thing.

The Predators, however, are not that, not in the beginning and certainly no…

Get Your NHL Super Schedule 2008-9 Right Here!

Click here for the 2009-10 NHL Super Schedule, at my new site,!

The NHL announced the 2008-9 Regular Season schedule today, so of course, it's time right here to publish my very own NHL Super Schedule 2008-9 as well.

For those unfamiliar with what I did last year, the NHL Super Schedule is a spreadsheet that I put together and make publicly available via Google Documents*. It includes an entry for each game in each team's 82-game regular season schedule, with additional information such as how far that team has had to travel since its last game, how many days have passed since that previous game, and various statistics relative to the opponent that evening, such as 2007-8 Winning Percentage, Goals Per Game, Goals Against Per Game, etc. For example, you can total the distance that each team will travel during the upcoming season, or find who plays the most back-to-back games. Check out which team faces the toughest opposing offenses, or which power plays…