Sound the Trumpets!

Today I'm happy to announce a couple of new gigs for your friendly neighborhood Forechecker; first, the one that puts bread on the table, involves a new job. I've been looking since March, and was fortunate enough to land with a strong local company that keeps me here in Nashville. There was every possibility of taking a different job which would have had me on the road 80-100% of the time, which would have made my NHL habit a bit problematic to say the least.

Of more interest to most of you stopping by here is that I've been invited to represent Nashville over at TheHockeyNews.com, where they are assembling bloggers covering each NHL squad. The posts I'll provide over at The Hockey News will be unique to that site, but obviously related to the two main themes of this blog; the Nashville Predators and the investigation of NHL statistical analysis. They're assembling quite a stable of writers to fill out that section of their website, and I'm honored to join the gang. My thanks go out to Rory Boylen for both the invite, and some assistance in getting that first article posted.

Social Media, Internet Marketing, and Real, Paying Customers - it really works!

Applying the basic tenets of internet marketing (SEO best practices and social media network building) have helped me grow the readership and engagement over at On The Forecheck tremendously in recent years, but lately I've been wondering if those same techniques could be applied to small- or medium-sized local businesses, to help them drive real, tangible business results. I'm talking about not just drawing idle hockey fans looking to a blog so they can muse over line combinations, but helping businesses connect with potential customers in ways that otherwise wouldn't occur. Recently, I was able to help make just such a thing happen, and it shows just how great the opportunities are for small, local businesses which may not have the resources or skills available to extend their brand effectively on the internet.

Celebrating a milestone month

I've been remiss in providing regular updates on my quest to turn this whole sports-blogging hobby into at least something of a significant side income, if not a career, but good news has a way of prompting action. That, and I've been heads-down busy working on a few different fronts to push things forward...

How I'm Trying To Make Money Sports Blogging

To kick off this series of articles general sports-blogging articles here at OTF Classic, I think it's best to start with a comment that Brad left here last week, after I shared my goals for 2012 , which include specific revenue targets: I considered diving into the world of internet marketing myself, but I felt that my friends would hate me for bugging them about stuff. I mean, it's pretty low-risk high-reward, so it's tempting. I wouldn't mind reading about tips on how to maximize impact of blogging in general to make it a legitimate income source. Trying to make money at sports blogging can be a very touchy subject - for the vast majority of us, this is an activity we pursue to both exercise our creativity and share our love of the game, whether it's hockey, football, badminton, whatever, with fellow fans. Mixing that personal conversation with a commercial message can turn people off, especially if it becomes too intrusive for the reader. It's not unrea...

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