Skip to main content

Vancouver to leverage statistical analysis?

There's a very interesting article this morning over at the Vancouver Sun, discussing the analytical work of former NHL GM Mike Smith, and how Mike Gillis, who just took over as Canucks GM, might make use of advanced hockey statistics in his new role. Here's a quote from Smith that pretty much says it all:

"Everybody will be doing some version of this in four, five or six years. Most owners are doing business analytics in their own businesses. It's here to stay."

In a salary cap-driven NHL, payroll dollars are a constrained resource, so it only makes sense to apply whatever tools you can to ensure the maximum return on that investment. Particularly for a team like Nashville, which doesn't have the luxury of living at the high end of the salary cap range, this is even more true.

One of the great frustrations I run into doing some of this work is that I have to spend too much time reassembling information into data; extracting play-by-play files, merging that with other tables, etc. If it was only possible to get my hands on the real, raw data that the NHL records, the possibilities could be incredible; envision performance metrics for a given player, with on-the-fly comparisons for how those change depending on linemate or opponent. I've got a lengthy To Do list of topics that could be very useful to a Hockey Operations staff, but building the data with which to start is a huge obstacle.

So here's an open message to David Poile and the Predators Hockey Operations staff; I'm in the middle of a job search right now (but for how long?), and am available if you're interested in a short-term consulting gig to help kick the tires on a few things. I can already suggest a strategy to improve your odds in the shootout (which might have helped this year), but there are many, many areas that are ripe for harvesting. It's only a matter of time before this becomes common NHL practice; the only question is, who's going to get there first?

Popular posts from this blog

Cheer up, it's the holidays...

Why is it that various media outlets continue trying to put their own spin on the "what's wrong with the NHL" story? Our latest example comes from The Hockey News , in a piece by Jay Greenburg entitled, "Excitement Level On The Decline." Take the opening sentence: Attendance is down and yet still up from before the lockout, leaving it arguable whether buildings in New Jersey and Florida are half-full or half empty. It's no surprise that attendance is down from last season, particularly if you compare the first half of 2005-06 to the first half of this year. Coming out of the lockout, there were legions of fans starved to see the on-ice product, particularly in light of the massive rule changes. This year is more indicative of business as usual, so the fact that the league is above pre-lockout levels is a positive. Toss in the projection that overall revenues are increasing despite a 1% decrease in attendance, and I'd say that paying fans have come back ...

How I'm Trying To Make Money Sports Blogging

To kick off this series of articles general sports-blogging articles here at OTF Classic, I think it's best to start with a comment that Brad left here last week, after I shared my goals for 2012 , which include specific revenue targets: I considered diving into the world of internet marketing myself, but I felt that my friends would hate me for bugging them about stuff. I mean, it's pretty low-risk high-reward, so it's tempting. I wouldn't mind reading about tips on how to maximize impact of blogging in general to make it a legitimate income source. Trying to make money at sports blogging can be a very touchy subject - for the vast majority of us, this is an activity we pursue to both exercise our creativity and share our love of the game, whether it's hockey, football, badminton, whatever, with fellow fans. Mixing that personal conversation with a commercial message can turn people off, especially if it becomes too intrusive for the reader. It's not unrea...

Social Media, Internet Marketing, and Real, Paying Customers - it really works!

Applying the basic tenets of internet marketing (SEO best practices and social media network building) have helped me grow the readership and engagement over at On The Forecheck tremendously in recent years, but lately I've been wondering if those same techniques could be applied to small- or medium-sized local businesses, to help them drive real, tangible business results. I'm talking about not just drawing idle hockey fans looking to a blog so they can muse over line combinations, but helping businesses connect with potential customers in ways that otherwise wouldn't occur. Recently, I was able to help make just such a thing happen, and it shows just how great the opportunities are for small, local businesses which may not have the resources or skills available to extend their brand effectively on the internet.