Blogger Night in Nashville

Fresh on the heels of CBC's profile of hockey bloggers on Hockey Night in Canada, word comes that tonight's Sportsline show here in Nashville (hosted by Eric Yutzy) will feature Brandon Felder, a blogger who covers the Preds for Hockeybuzz.com. It's "Hockey Monday" on Sportsline, and it can be seen either on cable channel 50 locally, or via an online video stream at www.newschannel5.com beginning at 8:00 p.m. Central time tonight.

Last week's show had Eric hosting with Paul McCann, the PA voice of the Predators and also a contributor at Hockeybuzz. I've only just started watching the show, but I can tell you that I saw more informed discussion about the Predators and the NHL on that show than I've seen in the last two years of local sports television coverage here in Nashville combined. I highly recommend you check the show out tonight.

My goals for 2011: Make sports blogging pay off

In my never-ending quest to figure out a model for making what is currently my hobby & passion into something bringing in at least a side income, I've decided to set a couple goals for myself to complete during the rest of 2011. Simply put, I plan to publish two products over the next few months, which I hope will provide real value to hockey fans, and that they'll be willing to pay for. Will it succeed? Will it fail? The only way to know is to put my nose to the grindstone and get these two things done (I'll keep the details under my hat for now). The important thing to note is that these efforts are in addition to anything I'm doing over at OTF . Taking away what we're doing over there and asking people to pay for it is a surefire lose-lose all the way around, because if there's anything we've learned over the last few years, it's that people love to read about sports, but only for free. I'm also optimistic about Hockey Gea...

Social Media, Internet Marketing, and Real, Paying Customers - it really works!

Applying the basic tenets of internet marketing (SEO best practices and social media network building) have helped me grow the readership and engagement over at On The Forecheck tremendously in recent years, but lately I've been wondering if those same techniques could be applied to small- or medium-sized local businesses, to help them drive real, tangible business results. I'm talking about not just drawing idle hockey fans looking to a blog so they can muse over line combinations, but helping businesses connect with potential customers in ways that otherwise wouldn't occur. Recently, I was able to help make just such a thing happen, and it shows just how great the opportunities are for small, local businesses which may not have the resources or skills available to extend their brand effectively on the internet.

Celebrating a milestone month

I've been remiss in providing regular updates on my quest to turn this whole sports-blogging hobby into at least something of a significant side income, if not a career, but good news has a way of prompting action. That, and I've been heads-down busy working on a few different fronts to push things forward...

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