Hockey in Hollywood? Game On!

Yes, Rudy over at Battle of California may be retching over the thought of The Love Guru, a film currently in production that stars Mike Myers as a... well, who cares what Myers is going to do. The important thing for Rudy is that reviled nipple-exposer Justin Timberlake will play an antagonistic role as a Los Angeles Kings player who has an affair with the wife of a Toronto Maple Leaf.

Scandalous!

First of all, we should all be glad that at the least this film will get the NHL more mainstream media exposure than the last Stanley Cup final, but secondly, Rudy should be happy to see a King included so prominently. Seriously, when was the last time the L.A. Kings mattered in the NHL? 1993? Sorry to sound harsh, but Kings fans should swallow their pride and enjoy the spotlight.

Besides, look at the talent involved in this cinematic endeavor, and ask yourself: what could possibly go wrong?

Celebrating a milestone month

I've been remiss in providing regular updates on my quest to turn this whole sports-blogging hobby into at least something of a significant side income, if not a career, but good news has a way of prompting action. That, and I've been heads-down busy working on a few different fronts to push things forward...

Social Media, Internet Marketing, and Real, Paying Customers - it really works!

Applying the basic tenets of internet marketing (SEO best practices and social media network building) have helped me grow the readership and engagement over at On The Forecheck tremendously in recent years, but lately I've been wondering if those same techniques could be applied to small- or medium-sized local businesses, to help them drive real, tangible business results. I'm talking about not just drawing idle hockey fans looking to a blog so they can muse over line combinations, but helping businesses connect with potential customers in ways that otherwise wouldn't occur. Recently, I was able to help make just such a thing happen, and it shows just how great the opportunities are for small, local businesses which may not have the resources or skills available to extend their brand effectively on the internet.

How I'm Trying To Make Money Sports Blogging

To kick off this series of articles general sports-blogging articles here at OTF Classic, I think it's best to start with a comment that Brad left here last week, after I shared my goals for 2012 , which include specific revenue targets: I considered diving into the world of internet marketing myself, but I felt that my friends would hate me for bugging them about stuff. I mean, it's pretty low-risk high-reward, so it's tempting. I wouldn't mind reading about tips on how to maximize impact of blogging in general to make it a legitimate income source. Trying to make money at sports blogging can be a very touchy subject - for the vast majority of us, this is an activity we pursue to both exercise our creativity and share our love of the game, whether it's hockey, football, badminton, whatever, with fellow fans. Mixing that personal conversation with a commercial message can turn people off, especially if it becomes too intrusive for the reader. It's not unrea...

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