Skip to main content

Introducing the Balsilliemeter

With the emotional rush of the past couple days having passed, it's time to take a bit of a sober view towards the future of hockey here in Nashville. While our good friends north of the border are already in full-gloat over the prospect of luring the Predators to southern Ontario, I'd like to put aside the speculation and consider how Jim Balsillie might actually work out as an NHL owner, particularly in respect to the fans in Nashville.

On the one hand, he seems to be exactly the kind of owner the NHL would desire - young, loaded with cash generated as a captain of modern industry, a recreational hockey player who has long wanted to own a team, Balsillie has the potential to help move the league forward in a manner completely opposite to the dead weight that is Chicago Blackhawks owner Bill Wirtz.

On the other hand, Balsillie clearly desires to move a team to either Hamilton or the Kitchener-Waterloo region, as was the case with his aborted takeover of the Pittsburgh Penguins. Given Craig Leipold's declared financial losses over the years, it's easy to conclude that the only reason Balsillie is paying $220 million for an unprofitable team is for the opportunity to move it to a community that's willing to pay any price to see pro hockey. Add in the tremendous appreciation in the Canadian dollar over the last 5 years, and those hockey-mad fans actually have some genuine purchasing power to throw around these days.

Those points, of course, lead some to think that Balsillie is likely to pull a Major League job on Nashville, putting an inferior product on the ice in order to kill attendance and trigger the buyout option in the stadium lease that allows him to skip town in the summer of 2008 for a mere $18 million. The timing of this announcment, just as the marketing push for season tickets was kicking off, appears particularly ill-timed.

In order to help those fans in Nashville who don't quite know what to make of the situation, and provide some insight from other concerned fans around the league who hate to see teams moved (thanks to the many kind emails and comments which have come in the past two days), I'm introducing the Balsilliemeter as a regular feature on this blog. Through my advanced and highly scientific modeling techniques, I've come up with a highly accurate barometer to reflect the attitude of the typical Nashville Predators fan towards their soon-to-be owner.



We're starting Mr. Balsillie's rating here at around 4.5 on a scale of 0 (OMG, are those moving trucks?) to 10 (he cuts a duet with Dolly Parton and greets people with "How y'all are, eh?"). The raw starting point was a middling 5.0, with a slight tick downward based on the lack of substantive comment from Balsillie regarding the upcoming purchase. If he was sold on keeping the team in Nashville, he'd certainly have something positive to say to prospective season ticket purchasers. The Balsilliemeter will be added to the sidebar for a quick and easy read on the anxiety level here in Predators country.

I'll keep a watch on activity in the weeks and months ahead, in terms of business dealings, team management, and of course the handling of free agency in a few week's time. In the short term, the key to keeping the team in Nashville is bumping the per-game paid attendance up above 14,000, which is less than 200 higher than last year's final figure. One season ticket holder I talked to yesterday said he felt like he'd been punched in the gut, but is going to maintain his commitment and try and bring more folks out to the rink this season. I know I'm going to try and do my part as well. Put simply, the 14,000 mark is easily obtainable next season - let's see just how hard Mr. Balsillie tries to make that happen.

Popular posts from this blog

Celebrating a milestone month

I've been remiss in providing regular updates on my quest to turn this whole sports-blogging hobby into at least something of a significant side income, if not a career, but good news has a way of prompting action. That, and I've been heads-down busy working on a few different fronts to push things forward...

Social Media, Internet Marketing, and Real, Paying Customers - it really works!

Applying the basic tenets of internet marketing (SEO best practices and social media network building) have helped me grow the readership and engagement over at On The Forecheck tremendously in recent years, but lately I've been wondering if those same techniques could be applied to small- or medium-sized local businesses, to help them drive real, tangible business results. I'm talking about not just drawing idle hockey fans looking to a blog so they can muse over line combinations, but helping businesses connect with potential customers in ways that otherwise wouldn't occur. Recently, I was able to help make just such a thing happen, and it shows just how great the opportunities are for small, local businesses which may not have the resources or skills available to extend their brand effectively on the internet.

NHL Fake Trades, an idea worth pursuing further in 2013

As I wrote about a month ago , I decided to jump upon a short-term opportunity and set up a "hot topic" website for the 2012 NHL Trade Deadline. NHLFakeTrades.com was inspired by a column by Eric Duhatschek of the Globe & Mail, who looked at the frenzy with which hockey fans jump on even the sketchiest of information about potential hockey trades, and wondered if some cash could be made by simply and forthrightly writing about fictitious trade scenarios. This meshed nicely with an exercise I went through a few years ago to create a Random Trade Generator, so in the course of a few hours I went ahead and registered the domain, set up a WordPress site using ( as I do at Hockey Gear HQ ) the wonderful Genesis framework with the News theme , and freshened up the Trade Generator for 2012. So how did it do, in terms of traffic, revenue, and accuracy of the trade projections? Let's take a look...