Skip to main content

I turn my back for just a few days...

Well, I'm back at the helm after a few days at a conference in Las Vegas, but don't even know where to begin. Obviously I need to recap my picks from the conference finals (both duds) and look ahead to the Stanley Cup Finals, but when I flipped the radio on during my drive to work and heard about the impending sale of the Nashville Predators to Jim Balsillie, well, that was quite a kick in the nuts. This guy has no intention of keeping the team in Nashville, and money to burn through buyout fees or costly lawsuits to get his way.

This just underscores how disappointing the Preds first-round playoff exit was. A couple more home games, and they would have surpassed the 14,000 average paid attendance mark, and kept the lease buyout option off the table. Now, we're left with a deathwatch as a new owner takes the reins, undoubtedly makes some personnel changes that leave a diminished product on the ice, and loads up the moving trucks next summer for whatever market he can claim north of the border. Regardless of what the Canadian experts say, the hockey fan base is significant and growing here in Middle Tennessee, and today marks the beginning of a long, sad struggle. I was excited when I moved here 1.5 years ago to come back to a city with an NHL team, and I'm not at all happy about the prospect of losing that so quickly.

Popular posts from this blog

How I'm Trying To Make Money Sports Blogging

To kick off this series of articles general sports-blogging articles here at OTF Classic, I think it's best to start with a comment that Brad left here last week, after I shared my goals for 2012, which include specific revenue targets:
I considered diving into the world of internet marketing myself, but I felt that my friends would hate me for bugging them about stuff. I mean, it's pretty low-risk high-reward, so it's tempting. I wouldn't mind reading about tips on how to maximize impact of blogging in general to make it a legitimate income source. Trying to make money at sports blogging can be a very touchy subject - for the vast majority of us, this is an activity we pursue to both exercise our creativity and share our love of the game, whether it's hockey, football, badminton, whatever, with fellow fans. Mixing that personal conversation with a commercial message can turn people off, especially if it becomes too intrusive for the reader.

It's not unreasonabl…

Canadian Baloney, starring James Mirtle

A tireless refrain from the Canadian media is that Nashville is an absolute failure as a hockey market, and failing to move the team north of the border is an exercise in folly by the NHL.

Our latest exhibit comes from James Mirtle, usually one of the more thoughtful hockey bloggers extant:
But Nashville, quite simply, has proven it cannot sustain an NHL hockey team. Even with the lowest ticket prices in the entire league (I know: I've looked into flying there for a game or two) and a ridiculously forgiving arena lease, the team has had attendance issues despite having one of the best records in the league.

It's not a matter of Canadians not wanting teams in the southern U.S.; I've argued time and again in favour of teams like Dallas and Tampa Bay that have supported their teams and really brought something to the table in terms of bringing news fans and new energy to the game. That's a good thing.

The Predators, however, are not that, not in the beginning and certainly no…

Social Media, Internet Marketing, and Real, Paying Customers - it really works!

Applying the basic tenets of internet marketing (SEO best practices and social media network building) have helped me grow the readership and engagement over at On The Forecheck tremendously in recent years, but lately I've been wondering if those same techniques could be applied to small- or medium-sized local businesses, to help them drive real, tangible business results.

I'm talking about not just drawing idle hockey fans looking to a blog so they can muse over line combinations, but helping businesses connect with potential customers in ways that otherwise wouldn't occur. Recently, I was able to help make just such a thing happen, and it shows just how great the opportunities are for small, local businesses which may not have the resources or skills available to extend their brand effectively on the internet.