My heart goes out to those rabid Buffalo Sabres fans whose hearts have been broken yet again - the President's Trophy was a nice prize, but all of you expected another couple weeks of hockey. Now, I'm sure many Sabres fans are going through a range of emotions in reaction to Daniel Alfredsson's OT winner that lifted the Senators into their first modern Stanley Cup Final, but before you take that ultimate step, please watch this:
Applying the basic tenets of internet marketing (SEO best practices and social media network building) have helped me grow the readership and engagement over at On The Forecheck tremendously in recent years, but lately I've been wondering if those same techniques could be applied to small- or medium-sized local businesses, to help them drive real, tangible business results. I'm talking about not just drawing idle hockey fans looking to a blog so they can muse over line combinations, but helping businesses connect with potential customers in ways that otherwise wouldn't occur. Recently, I was able to help make just such a thing happen, and it shows just how great the opportunities are for small, local businesses which may not have the resources or skills available to extend their brand effectively on the internet.