Skip to main content

Viva Las Vegas? Viva Las Whalers!

Following Mirtle's lead once again, bizjournals.com came out last month with a comparison of which US sports markets were overextended, based on total personal income compared to the requirements of current professional sports teams located there. For example, the Tampa/St. Petersburg/Clearwater, Florida area was judged to be the most overextended, since the combined personal income of $75.6 billion supports an NFL, NHL, and MLB team. Compare that to a city like Seattle, which has three teams as well (NFL, MLB, and NBA), but boasts a total personal income of $156.6 billion*.

The neat part is that bizjournals posted a spreadsheet with some of the details. So let's tour some of the numbers, remembering that this refers only to income levels vs. the requirements to support a local team, based on ticket prices and other factors. The income levels to support various teams were as follows:

Major League Baseball, $89.2 billion
National Basketball Association, $38.4 billion
National Hockey League, $35.7 billion
National Football League, $33.0 billion
Major League Soccer, $16.1 billion


It's interesting how the NHL and NBA come in so closely together. It's high time for the NHL to realize that in its efforts to grow the sport nationally, the NBA is its direct competitor for the American sports-entertainment dollar. They play at the same time of year, with an 82-game schedule, in the same class of arena (i.e., not a football or baseball venue).

With all the talk about the Pittsburgh Penguins potentially moving, Mirtle was quick to note that Kansas City, usually cited as the favored destination for the Pens, came in as the 5th-most overextended sports market (even worse, they're the most overextended market that doesn't already have an NHL team).

Allow me to note this again, just to be clear. From a standpoint of available personal income within various metropolitan markets, Kansas City might well be the worst place in the U.S. to put an NHL team right now.

But don't get excited, Pens fans, because the price of sports has gotten so high in recent years that you'll probably have trouble holding on to all three of the Pirates, Steelers, and Penguins. And since the first two already have spanking new venues, it makes the cost of keeping the Pens that much more burdensome.

As to those markets which were most attractive to expansion, Las Vegas came in 4th, but I'm surprised Mirtle didn't note the city in 3rd, Hartford, Connecticut! The difference between the two is quite large. Las Vegas showed an available income figure of $56.2 billion, vs. Hartford's $77.8 billion. When you also consider the fact that a proven hockey fan base already exists in that area, perhaps the Pens should morph into whales...

Among NHL cities that would be considered overextended, Tampa, Phoenix and Denver were the top 3, followed by Pittsburgh, St. Louis, Buffalo and Minneapolis. For those interested in Nashville's plight, their market pretty much balanced out the requirements of an NFL and NHL team - clearly the money is here to support the Predators, but the corporate community needs to get energized about hockey. It remains to be seen whether a dramatic playoff run can get that momentum started in the Music City.

*Income figures taken from 2003. For more, see bizjournals.com.

Popular posts from this blog

Cheer up, it's the holidays...

Why is it that various media outlets continue trying to put their own spin on the "what's wrong with the NHL" story? Our latest example comes from The Hockey News , in a piece by Jay Greenburg entitled, "Excitement Level On The Decline." Take the opening sentence: Attendance is down and yet still up from before the lockout, leaving it arguable whether buildings in New Jersey and Florida are half-full or half empty. It's no surprise that attendance is down from last season, particularly if you compare the first half of 2005-06 to the first half of this year. Coming out of the lockout, there were legions of fans starved to see the on-ice product, particularly in light of the massive rule changes. This year is more indicative of business as usual, so the fact that the league is above pre-lockout levels is a positive. Toss in the projection that overall revenues are increasing despite a 1% decrease in attendance, and I'd say that paying fans have come back

How I'm Trying To Make Money Sports Blogging

To kick off this series of articles general sports-blogging articles here at OTF Classic, I think it's best to start with a comment that Brad left here last week, after I shared my goals for 2012 , which include specific revenue targets: I considered diving into the world of internet marketing myself, but I felt that my friends would hate me for bugging them about stuff. I mean, it's pretty low-risk high-reward, so it's tempting. I wouldn't mind reading about tips on how to maximize impact of blogging in general to make it a legitimate income source. Trying to make money at sports blogging can be a very touchy subject - for the vast majority of us, this is an activity we pursue to both exercise our creativity and share our love of the game, whether it's hockey, football, badminton, whatever, with fellow fans. Mixing that personal conversation with a commercial message can turn people off, especially if it becomes too intrusive for the reader. It's not unrea

Social Media, Internet Marketing, and Real, Paying Customers - it really works!

Applying the basic tenets of internet marketing (SEO best practices and social media network building) have helped me grow the readership and engagement over at On The Forecheck tremendously in recent years, but lately I've been wondering if those same techniques could be applied to small- or medium-sized local businesses, to help them drive real, tangible business results. I'm talking about not just drawing idle hockey fans looking to a blog so they can muse over line combinations, but helping businesses connect with potential customers in ways that otherwise wouldn't occur. Recently, I was able to help make just such a thing happen, and it shows just how great the opportunities are for small, local businesses which may not have the resources or skills available to extend their brand effectively on the internet.