The Nature of Identity

One thing that struck me in all the furor lately regarding NHL access for bloggers is the issue of identity - many seem to think less of bloggers like Eklund who try to remain anonymous. So I wanted to throw that question out to my readers; does my semi-anonymity* help or hurt the credibility of this blog?

Now, I don't treat my identity as a state secret, and readily share my contact information where needed; for example, with the Fox Sports folks. If the opportunity for NHL access came up, I'd certainly deal openly with them. I maintain a semi-anonymity here for a couple reasons:

1) I don't feel any particular need to see my name in pixels from coast-to-coast, and
2) Frankly, I think "The Forechecker" is a little more memorable than my meatspace ID.

So whattaya think? Should I go ahead and be more open, to establish credibility, or does it not really matter, since I don't claim to have any particular access or information not available to the general public? I'd be interested to get your thoughts...

*And by semi-anonymity, I mean that with a click or two from this page you could easily find my name. The question is whether I need to include it on the front page as well.

Celebrating a milestone month

I've been remiss in providing regular updates on my quest to turn this whole sports-blogging hobby into at least something of a significant side income, if not a career, but good news has a way of prompting action. That, and I've been heads-down busy working on a few different fronts to push things forward...

Social Media, Internet Marketing, and Real, Paying Customers - it really works!

Applying the basic tenets of internet marketing (SEO best practices and social media network building) have helped me grow the readership and engagement over at On The Forecheck tremendously in recent years, but lately I've been wondering if those same techniques could be applied to small- or medium-sized local businesses, to help them drive real, tangible business results. I'm talking about not just drawing idle hockey fans looking to a blog so they can muse over line combinations, but helping businesses connect with potential customers in ways that otherwise wouldn't occur. Recently, I was able to help make just such a thing happen, and it shows just how great the opportunities are for small, local businesses which may not have the resources or skills available to extend their brand effectively on the internet.

New directions for OTF

While my writings about the Nashville Predators are being posted over at OnTheForecheck.com, rather than this old site, I thought it might be worth touching base here every now and again to touch on "meta" issues, related to blogging in general. In particular, these days I'm very much interested in how I can turn this time-consuming hobby into a bit of a revenue generator. Since I receive a small stipend from SB Nation to run OTF, I declared that income on my taxes last year, and realized that I should also be recording my expenses (for example, parking fees downtown when I go to cover a practice or press conference, mileage, etc.). It was a bit of a reality slap to see exactly how much I was spending on this endeavor, and with 3 kids heading off to college in 9-10 years, there's a bit of a financial imperative to turn the tables there. So here's a few ideas I'm considering/pursuing: A website devoted to hockey gear and accessories, HockeyGearHQ.com . The idea...

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