Is the NHL blazing a trail for other sports leagues?
Google announced today a partnership with the National Basketball Association to provide a new "NBA Channel" on YouTube, featuring game highlights and videos featuring NBA players. The new arrangement isn't as extensive as that between Google and the National Hockey League, which provides full games for online viewing, but marks a significant new addition to YouTube's partnership-driven content.
For once, perhaps we'll hear about the NBA taking marketing tips from the NHL, instead of the other way around? Hey, it's a start!
To kick off this series of articles general sports-blogging articles here at OTF Classic, I think it's best to start with a comment that Brad left here last week, after I shared my goals for 2012, which include specific revenue targets: I considered diving into the world of internet marketing myself, but I felt that my friends would hate me for bugging them about stuff. I mean, it's pretty low-risk high-reward, so it's tempting. I wouldn't mind reading about tips on how to maximize impact of blogging in general to make it a legitimate income source.
Trying to make money at sports blogging can be a very touchy subject - for the vast majority of us, this is an activity we pursue to both exercise our creativity and share our love of the game, whether it's hockey, football, badminton, whatever, with fellow fans. Mixing that personal conversation with a commercial message can turn people off, especially if it becomes too intrusive for the reader.
A tireless refrain from the Canadian media is that Nashville is an absolute failure as a hockey market, and failing to move the team north of the border is an exercise in folly by the NHL.
Our latest exhibit comes from James Mirtle, usually one of the more thoughtful hockey bloggers extant: But Nashville, quite simply, has proven it cannot sustain an NHL hockey team. Even with the lowest ticket prices in the entire league (I know: I've looked into flying there for a game or two) and a ridiculously forgiving arena lease, the team has had attendance issues despite having one of the best records in the league.
It's not a matter of Canadians not wanting teams in the southern U.S.; I've argued time and again in favour of teams like Dallas and Tampa Bay that have supported their teams and really brought something to the table in terms of bringing news fans and new energy to the game. That's a good thing.
The Predators, however, are not that, not in the beginning and certainly no…
For those unfamiliar with what I did last year, the NHL Super Schedule is a spreadsheet that I put together and make publicly available via Google Documents*. It includes an entry for each game in each team's 82-game regular season schedule, with additional information such as how far that team has had to travel since its last game, how many days have passed since that previous game, and various statistics relative to the opponent that evening, such as 2007-8 Winning Percentage, Goals Per Game, Goals Against Per Game, etc. For example, you can total the distance that each team will travel during the upcoming season, or find who plays the most back-to-back games. Check out which team faces the toughest opposing offenses, or which power plays…