Lone Gunmen, the epilogue

Following up on my recent piece on Unassisted Goals, Brian from New York City wrote,

Just an idea about the no assist goals in the NHL...it seems to me that many of them tend to be short-handed goals, as many of the leaders seem to be leading short-handed goal scorers. Wonder if you could breakdown that percentage?

Why certainly, Brian, thanks for pointing out an angle of that story that I probably should have covered in the initial piece. At an overall level, the non-empty net, non-penalty shots goals broke down as follows:

Basically, Solo Goals are indeed a much bigger slice of overall shorthanded goals than they are of even strength goals, but even strength still accounts for almost 75% of all unassisted scores. Thanks for the question, Brian!

My goals for 2011: Make sports blogging pay off

In my never-ending quest to figure out a model for making what is currently my hobby & passion into something bringing in at least a side income, I've decided to set a couple goals for myself to complete during the rest of 2011. Simply put, I plan to publish two products over the next few months, which I hope will provide real value to hockey fans, and that they'll be willing to pay for. Will it succeed? Will it fail? The only way to know is to put my nose to the grindstone and get these two things done (I'll keep the details under my hat for now). The important thing to note is that these efforts are in addition to anything I'm doing over at OTF . Taking away what we're doing over there and asking people to pay for it is a surefire lose-lose all the way around, because if there's anything we've learned over the last few years, it's that people love to read about sports, but only for free. I'm also optimistic about Hockey Gea...

Social Media, Internet Marketing, and Real, Paying Customers - it really works!

Applying the basic tenets of internet marketing (SEO best practices and social media network building) have helped me grow the readership and engagement over at On The Forecheck tremendously in recent years, but lately I've been wondering if those same techniques could be applied to small- or medium-sized local businesses, to help them drive real, tangible business results. I'm talking about not just drawing idle hockey fans looking to a blog so they can muse over line combinations, but helping businesses connect with potential customers in ways that otherwise wouldn't occur. Recently, I was able to help make just such a thing happen, and it shows just how great the opportunities are for small, local businesses which may not have the resources or skills available to extend their brand effectively on the internet.

Celebrating a milestone month

I've been remiss in providing regular updates on my quest to turn this whole sports-blogging hobby into at least something of a significant side income, if not a career, but good news has a way of prompting action. That, and I've been heads-down busy working on a few different fronts to push things forward...

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