"C" ain't for Crosby, that's good enough for me...

They say that sometimes the best trades are the ones that don't get made, and to stretch that a bit, I'd say the Pittsburgh Penguins just named the best possible captain for the upcoming season.

The Penguins should be better than last year certainly, but they are still not playoff-caliber, and naming Sidney Crosby as captain right now, as so many fans desire, would needlessly add to the pressure surrounding him heading into the new season. Countless rookie sensations go through a sophomore slump, so let Sid the Kid continue his on-ice development without having the added distraction of locker room leadership and taking the brunt of the media relations.

Remember, Crosby just turned 19: Steve Yzerman was 21 when he was named captain of the Red Wings, while Mario Lemieux and Wayne Gretzky were 22 when they donned the "C" in Pittsburgh and Edmonton respectively. There will be plenty of time in the years ahead for Sid to create his legacy as captain of the Penguins. But for now, his main focus needs to be on taking the next step forward in his career. Repeating his 102-point performance against opponents that are now familiar with his talents will be achievement enough for the time being.

Cheer up, it's the holidays...

Why is it that various media outlets continue trying to put their own spin on the "what's wrong with the NHL" story? Our latest example comes from The Hockey News , in a piece by Jay Greenburg entitled, "Excitement Level On The Decline." Take the opening sentence: Attendance is down and yet still up from before the lockout, leaving it arguable whether buildings in New Jersey and Florida are half-full or half empty. It's no surprise that attendance is down from last season, particularly if you compare the first half of 2005-06 to the first half of this year. Coming out of the lockout, there were legions of fans starved to see the on-ice product, particularly in light of the massive rule changes. This year is more indicative of business as usual, so the fact that the league is above pre-lockout levels is a positive. Toss in the projection that overall revenues are increasing despite a 1% decrease in attendance, and I'd say that paying fans have come back ...

How I'm Trying To Make Money Sports Blogging

To kick off this series of articles general sports-blogging articles here at OTF Classic, I think it's best to start with a comment that Brad left here last week, after I shared my goals for 2012 , which include specific revenue targets: I considered diving into the world of internet marketing myself, but I felt that my friends would hate me for bugging them about stuff. I mean, it's pretty low-risk high-reward, so it's tempting. I wouldn't mind reading about tips on how to maximize impact of blogging in general to make it a legitimate income source. Trying to make money at sports blogging can be a very touchy subject - for the vast majority of us, this is an activity we pursue to both exercise our creativity and share our love of the game, whether it's hockey, football, badminton, whatever, with fellow fans. Mixing that personal conversation with a commercial message can turn people off, especially if it becomes too intrusive for the reader. It's not unrea...

Social Media, Internet Marketing, and Real, Paying Customers - it really works!

Applying the basic tenets of internet marketing (SEO best practices and social media network building) have helped me grow the readership and engagement over at On The Forecheck tremendously in recent years, but lately I've been wondering if those same techniques could be applied to small- or medium-sized local businesses, to help them drive real, tangible business results. I'm talking about not just drawing idle hockey fans looking to a blog so they can muse over line combinations, but helping businesses connect with potential customers in ways that otherwise wouldn't occur. Recently, I was able to help make just such a thing happen, and it shows just how great the opportunities are for small, local businesses which may not have the resources or skills available to extend their brand effectively on the internet.

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