Bienvenue, Montreal

As part of their season preview package today, the Montreal Gazette features a piece by Don MacDonald called "Moneypuck", which discusses the growing field of statistical analysis related to NHL hockey. I've got a small blurb on the second page of the article.

Also, kudos go out to the Tennessean for a fine section previewing the upcoming Predators season. For all the bashing I (and others) tend to get into over our local paper, it's appropriate to tip the hat when they get something right.

Lastly, I wanted to point Preds fans (or anyone else interested) over to Off Wing Opinion, where Eric McErlain has excerpts from Keith Jones' new book Jonesy. There are a couple anecdotes from when Jones played for Barry Trotz in the AHL that are well worth a read, with the most interesting being the time when Jones was on the ice for seven goals against in a single game...

Social Media, Internet Marketing, and Real, Paying Customers - it really works!

Applying the basic tenets of internet marketing (SEO best practices and social media network building) have helped me grow the readership and engagement over at On The Forecheck tremendously in recent years, but lately I've been wondering if those same techniques could be applied to small- or medium-sized local businesses, to help them drive real, tangible business results. I'm talking about not just drawing idle hockey fans looking to a blog so they can muse over line combinations, but helping businesses connect with potential customers in ways that otherwise wouldn't occur. Recently, I was able to help make just such a thing happen, and it shows just how great the opportunities are for small, local businesses which may not have the resources or skills available to extend their brand effectively on the internet.

Celebrating a milestone month

I've been remiss in providing regular updates on my quest to turn this whole sports-blogging hobby into at least something of a significant side income, if not a career, but good news has a way of prompting action. That, and I've been heads-down busy working on a few different fronts to push things forward...

How I'm Trying To Make Money Sports Blogging

To kick off this series of articles general sports-blogging articles here at OTF Classic, I think it's best to start with a comment that Brad left here last week, after I shared my goals for 2012 , which include specific revenue targets: I considered diving into the world of internet marketing myself, but I felt that my friends would hate me for bugging them about stuff. I mean, it's pretty low-risk high-reward, so it's tempting. I wouldn't mind reading about tips on how to maximize impact of blogging in general to make it a legitimate income source. Trying to make money at sports blogging can be a very touchy subject - for the vast majority of us, this is an activity we pursue to both exercise our creativity and share our love of the game, whether it's hockey, football, badminton, whatever, with fellow fans. Mixing that personal conversation with a commercial message can turn people off, especially if it becomes too intrusive for the reader. It's not unrea...

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