In case you've been wondering about that Fox Sports logo on the sidebar, I'm happy to announce that selected posts from this blog will now be featured at Fox Sports NHL, alongside the work of Spector and Mike Chen. All articles will still be posted here first, but hopefully this will provide another gateway to bring more hockey fans into what is a burgeoning online community of blogs. Thanks to all of you for your visits, comments, and constructive criticism, and have a Happy New Year...
Applying the basic tenets of internet marketing (SEO best practices and social media network building) have helped me grow the readership and engagement over at On The Forecheck tremendously in recent years, but lately I've been wondering if those same techniques could be applied to small- or medium-sized local businesses, to help them drive real, tangible business results. I'm talking about not just drawing idle hockey fans looking to a blog so they can muse over line combinations, but helping businesses connect with potential customers in ways that otherwise wouldn't occur. Recently, I was able to help make just such a thing happen, and it shows just how great the opportunities are for small, local businesses which may not have the resources or skills available to extend their brand effectively on the internet.